Content Matters Podcast: The Personalization Paradox with Guest Val Swisher

We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and optimization services. Val joined us to talk about something every company wants to do – provide personalized experiences at scale.

She’s authored a book on the topic - The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale with Regina Lynn Preciado, a senior content strategist with Content Rules.

We talked about the need for content standardization to enable personalization at scale and what organizations need to do from a content strategy and technology perspective.

Here’s what you’ll learn:

How Val defines personalization

What is the Personalization Paradox?

What is content standardization and how you achieve it? What needs to be standardized?

What are the biggest challenges to providing personalized content (at scale)?

How should a company think about personalizing content in a global context?