OptiMine and Forrester research team-up to bring a webinar filled with practical advice for driving value from digital marketing through attribution measurement, and cross-channel measurement and optimization.
OptiMine CTO Rob Cooley and special guest presenter Tina Moffett, Forrester Research analyst, show you:
- How to leverage cross-channel attribution to solve for business and marketing questions, and understand the actions your organization must take to be attribution-ready
- How cross-channel price optimization can uncover and leverage cross-channel relationships at the “atomic” (i.e., individual price/bid decision) level to drive financial increases
- The importance of employing a dynamic approach in today’s ultra-dynamic environment