In May of this year I was commissioned by Cogent Elliott and Marketing Birmingham to direct a 30 second commercial for Birmingham. It was a real honour to be considered for such high profile work; having lived and worked here for 20 plus years the city is close to my heart and not being shy of jumping in at the deep end, delivering the creative looked like a serious challenge worth undertaking.
The aim of the film is to showcase Birmingham and everything it has to offer in tourism and culture in 30 seconds. The visual trick in itself has been visited by others previously to great effect but applying the technique to one city is fresh and really makes Birmingham look individual and distinctive. The ad has been broadcast as part of the ICC Champions Trophy beamed to cricket fans all over the world. The estimated reach being as high as 1 billion viewers.