Casefilm / englische Version
We brought Robots to life with our Augmented Reality App for the Exhibition “Robots. Man and Machine?” at the Technical Museum in Vienna.
The App picked up on the Museum’s accompanying ambient campaign, which was depicted by a Cardboard-Robot as its Leitmotif.
The Robots were humanized by visualising emotions, which served to highlight the perception of Man and Machine. Until March 2013 – 75.000 markers in the form of Freecards were distributed to raise awareness for the App. Furthermore users were able to share their best snapshots via Facebook.
Full Case: ufomammoot.de/en/projects/roboter/