#whyMTB: a series by Kitsbow

What is the meaning of mountain biking? Why do we ride? In this new Kitsbow video series, we explore what it means to ride from the motivations and perspectives of those whose efforts have lent the sport meaning to our own lives. For some, these are easy questions with tangible answers. For others, less so.

In this first chapter, we sought out the voice of Scot Nicol — someone whose vision, experience, and offbeat sense of humor have molded Ibis Cycles into the inspiration that it is today. Who else would know more about mountain biking's meaning than one of its very pioneers?

Director: Logan Kelsey

Camera: RED Scarlet-X
Editing: Final Cut Pro X

Music Licensing: Deep Elm Records

Special Thanks
Scot Nicol

#whyMTB: a series by Kitsbow

Learn more about #whyMTB and Scot's story:

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