In 2013, Volkswagen created an online series where they invited the top automotive design students in China to compete and build the People’s Car. Over 10 episodes, the student teams took 104 of the best ideas from the people and created concept sketches, clay models, and 3D renderings.
The building of the People’s Car was truly a collaboration between Volkswagen and the entire nation of China.
Creative Direction - Georg Warga, Goodstein
Producer - Maureen Sherrard, Goodstein
Agency - Proximity China/ Goodstein
Production Company- Pixomondo
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