Corona puts the world on hold in favour of refreshing meaningful moments by 'reinventing' the calendar and putting the spotlight on quirky, little-known holidays with a view to bringing new life to everyday life, 365 days a year.
The Corona Calendar' advocates celebrating 'Global Beatles Day', 'The Day the Refrigerator was Patented' or even 'Draw a Bird Day' as a way to take a break from the fast-paced lifestyle and enjoy a real moment with friends and Corona each and every day.
TBWA\Singapore researched and carefully crafted 365 individual graphic designs, which can be used as daily social media posts, in-bar coasters, posters, event themes, supplement promotions, point of purchase displays and various other applications that can be adapted for use across Corona's 14 Asian markets.
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