Over 61 million children are being denied the right to primary education. In order to bring awareness, as well as to foster a visceral attachment to the 61 million children who are being denied access to education, we decided to create a campaign to attack them.

There are those who benefit from a lack of education. They are exploiters, the ones with lack of regard towards human safety in their journey for profits. They are our mask; the entity we use to incite and provoke our audience.

Nothing gets blood boiling as fast as injustice, and by creating an entity bent on keeping education away from kids, we challenge our audience to make a moral judgement.

This campaign, inspired by Pencil's of Promise's idea of building schools across the country for underprivileged children was entered into the 2013 One Show-Young One's competition. The School is Not for Everyone integrated campaign is among the selected Top 5 across the nation in the Client Pitch category.

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