Question: Create the next Heineken Global campaign.
Insight: The brand revolves around Men Of The World. Well, worldly men are travelers, aren’t they?
Concept: What is like a culture shock to others, feels like home to a Heineken man.
Damage: The ‘Heineken Voyage’ campaign was launched simultaneously in 70+ countries, featured in cinema, TV and online and set the theme for Heineken globally that year.
Role: Under the Creative Directorship of ECD’s Mark Bernath and Eric Quennoy we crafted the script, worked together with director Fredrik Bond on the ad and created various extra content pieces.