Gerrit Rietveld Academie Fashion Show 2013
On Friday, June 14th the Gerrit Rietveld Academie organizes the annual fashion show in Paradiso in Amsterdam. Niels Klavers, head of the fashion department, proudly presents the six, 2013, graduating students, and a selection of work of first-and second-year students, in a setting designed by two students from the architectural design department.
The fashion department at the Rietveld Academie encourages students to come up with radical proposals on aesthetics, ethics and social relations. Students are challenged to take artistic convinced position, autonomously and in dialogue with the actuality .
Fashion needs innovators with moving insights and wild ideas. Friday June 14 Gerrit Rietveld Academie shows the next generation of innovators in Paradiso: Charlotte Beeck, Tümay Faydaci, Alla Kuzmyk, Duran Lantink, Verena Michel and Niki Milioni.
Gerrit Rietveld Academie Fashion Show 2013 is a collaboration of the fashion department with students of the department architectural design, Merel Bernhardt & Stefan Voets, and students of graphic design department, Gabrielle Pauty & Edwin Bonnaffé.
Charlotte Beeck grows up in a small village in Germany. She visits school in the next big city, Bremen. Being on the road is part of her daily routine and - at the time - not worth mentioning; too grey, too boring. For her fashion studies she moves to cities such as Hamburg and Amsterdam. Her graduation sparks her interest and curiosity in the long ignored and avoided Autobahn and its users. On the Road or The trucker as a pioneer of modern man is the title of her research and collection.
The trucker is part of this unknown world and made me want to find out more about their motivation and views. It is hard to find out about the trucker scene or get any insight. Truckers get labeled a lot; being unhealthy, lazy, unprofessional, ignorant and uninterested. These are prejudices. Things people think they might know about, but are in fact very different.
I went to a lot of truck stops, made a lot of pictures of trucks, truckers and decorated truck windows. I would talk to the drivers and eventually have a coffee together. I had a really good time doing this research, I am glad I chose this subject.
The truck driver is part of an unknown co-existing world and the starting point of my interest trying to be translated into a collection. It is what you experience a lot nowadays, with all these co-existing worlds next to each other. How do they interact and how well can you actually get to know them? I see references with people being on the road, experiencing it more as a transition rather than taking a closer look. Being in motion, experiencing the outside world while being inside your truck cabin. Feeling partly home, partly lonely and sometimes isolated. That was interesting to me.
Besides the trucker himself I also put focus on the truck. Long distance drivers are passionate about their trucks. That is what I noticed. Especially when meeting 65 year old trucker Bernd. He had a huge miniature truck collection and a CD collection with trucker music. In his photo albums, instead of traditional family pictures you could find pictures of trucks he had been driving throughout his whole life.
I experienced the trucker as most welcoming and positive. I allowed myself to play around with this topic while translating it into designs. In my collection I want to create my own little story based on my meetings with the truckers and my experiences with the truck world.
For me it was a clash of two different worlds. The truck itself, the outside and how people see it, and the truck inside, which is the trucker and how he deals with his space which is also his home. In my collection I tried to fuse these two worlds. It is about fusing the clothing of the trucker and the interior of the truck. That is how I started trying to translate the research I did into a collection.
What did I personally learn from my research? You do not always need to go for the biggest and craziest. There is so much to discover next to you and around you. I just like to have this kind of view. To not always be in it, but take a step back and look at what is going on. Just enjoy the moment.
music : Bot'Ox - Basement Love (Cosmo Vitelli Remix)