This is the digital campaign for Unicef Sweden by Mulufilm
Tobias Annerhult developed the original idea, which was to use hidden cameras, and walk in to various stores and try to buy products with facebook-like-thumbs, created by Deportivo.
Tobias directed 4 films and one trailer during one day in Stockholm, Sweden
This film we shot with Al at his barbershop Honest Al's. Listen carefully and you will hear
Millencolin, who happily contributed with their track Mr Clean.
Mulufilm had total creative freedom, and a very talented crew.
Unicef sold half a million vaccines during the campaign.