With no restrictions what so ever, CreApe produced an animation for a website that drew visitors to ABB´s trade show.

For ABB's annual fair for industrial and process automation the task was to implement ABB's key messages "Energy Efficiency" with trade fair visitors before, during and after the fair.

The agency Cowboy created a campaign site that served as a hub for all communication, from the invitations, through the fair stand to follow-up activities. Here the bike played a key role.

On the campaign site a "lifecycle" symbolized ABB's energy-efficient products. Further there was a cycle theme competition invented before the fair and to manifest itself in physical form in the stand at the fair.

Client: ABB
Agency: Cowboy
Prod Co.: CreApe
Director: Per Malmqvist
Concept and 3D: Per Malmqvist
SFX/Music: Playyard

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