In 2011, Volkswagen launched the People’s Car Project, a platform to inspire the Chinese people to create new ideas for cars.
Wang Jia or user Dark520, a girl from Chengdu, submitted an idea for a hover car on the People’s Car Project website, zaoche.cn. Volkswagen took her winning idea and applied magnetic levitation technology, turning it into a working concept car.
Volkswagen celebrated the girl’s idea by surprising her with a dedicated film, featuring her parents behind the wheels. The film was revealed to Wang Jia at a private movie premiere, where her friends, family, and a flash mob joined in celebration.
Creative Direction - Georg Warga, Goodstein
Agency - Proximity China / Goodstein
Production Company - Stink