Dutch beer brand Grolsch, known for its iconic swing-top bottle, improved their beer can with a special taste-protecting foil on the inside called Quality Liner. Drinking beer from a can now competes with drinking from a bottle.

Alfred International came up with a concept for a TVC, which actually showed the foil and beer inside the can. It soon turned out choosing for CGI was the way to go and that’s where we came in. As a basis we chose to set up a shoot in a bar and shot the background as well as HDRI to use as for a realistic environment and lighting. The TVC is broadcasted both on Dutch television and in cinemas across the country.

Designed, directed and produced by PlusOne.

Client: Grolsch
Commissioned by: Alfred International
Direction: Martijn Hogenkamp 

 Geert Jansen
Modelling: Rotem Shiffman
Lighting, shading and rendering: Nandini Nambiar
Animation: Tim van der Wiel
Fluid simulations: Marnix Reckman, Rotem Shiffman
Compositing: Nandini Nambiar, Martijn Hogenkamp
HDRI: Giso Spijkerman
Sound: FC Walvisch
Grading: Postoffice

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