IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Credits :

Ogilvy & Mather France

Chief Creative Officer: Chris Garbutt

Executive Creative Director: Susan Westre

Art Director: Daniel Diego Lincoln

Copywriter: Lauren Elkins/Andrew Mellen

Concept: Daniel Diego Lincoln/Stephane Santana

Photographer: Bruno Bicalho Carvalhaes

Agency Supervisor: Muriel Benitah, Mary McFarland

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