While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind. Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices. This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices. What’s been missing is an effective way to turn the consumer "buying moment" into a call to action that yields an instant purchase.
Whether you’re looking to monetize your social site or fan pages, reduce the comparison-to-conversion distance on your comparison shopping site, or drive instant “point of looking” purchases on your shopping app, the challenge of delivering the right consumer checkout experience has been the limiting factor.
In this webinar, you’ll learn how to create a consumer experience that is fast, efficient, and intuitive, eliminating the historical barriers to purchasing via mobile devices, without requiring merchant integration, by leveraging your existing online store, and overcoming digital wallet limitations.
Michael Becker, Managing Director, North America, Mobile Marketing Association
Murali Subbarao, Founder & Chief Revenue Officer, Billeo Inc.
Original Air Date:
June 4, 2013