Too much time indoors makes children fat, depressed and out of control, yet children go out less and less.
Filmmaker DAVID BOND (director of 'Erasing David') becomes the Marketing Director for Nature.
Can he market the outdoors – a free wonder-product – to apathetic consumers, and to his own family? Maybe it is already too late to sell Nature...
David's humorous journey unearths some painful truths about modern family life.