Surface is our interpretation of the creative process. Most people only get to see the final deliverable after the creative process is complete and, in essence, they only get to see the the exterior shell of what went into the project. In contrast, we're attempting to show what goes on deeper beneath the surface, where the creative engine fires up.
To us, this is a place where we battle creative "monsters", where the left and right brain dance and creative blocks are overcome, resulting in layer upon layer of iterative designs, which get churned out until the end product emerges. We couldn't think of a more fitting medium than Projection Mapping to tell this story
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