f'real had a lot to accomplish. It's a milkshake. That is extraordinarily delicious. That you freshly blend in their machine. At a convenience store. But when people think milkshake, they head to the drive-through.
So we set out to help them understand the truth about the refrozen sludge at the drive-through and the joy of unadulterated, freshly blended milkshakes at the C-store. We taught them with advertising. We taught them real good.