The distribution of cell phones is in emerging markets today almost as high as in the developed countries. Its importance to the society itself is sometimes even bigger, taking into consideration the absence of PC’s and classic broadband. Specifically in territories with low connectivity like India, Middle East and Africa the relative important of the mobile device may not be underestimated. This concerns marketing, payment, cultural issues, but also other related issues in order to become truly local and global at the same time.
In the panel Andrej Dementiev from Fortumo, Christopher Kassulke from Handy Games, and Nour Khrais from Maysalward discuss how to overcome market fragmentation in the global mobile game markets.
For more information, please visit mobilegamearch.eu.