Me and my producing partner, Adam Parr, were looking to do a spec commercial for an online contest when we found Reebok's "Live with Fire" campaign, which asked filmmakers to find someone who "lives with fire" and tell their story. I knew Chris Hendricks as a friend from college, and knew he would be the perfect subject for this.
There was a lot of overlap in our roles in pre and post production. In pre, we came up with the approach
together, while Adam scheduled the shoot and I communicated with the brand representative to make sure we were staying true to Reebok's goals. During the filming I took the Cinematographer role, focusing on the visual and technical aspects, while Adam took the Director role, focusing on schedule logistics and conducting the interviews. In post, we edited and color-corrected the piece together.