Design and layout an engaging 30-second teaser for
Apptio’s new logo reveal, to be released by the CEO at an
all-hands event with thousands of employees. Artitudes was
asked to create the video and no design direction other
than the logo itself and seven words to be incorporated.
Using a combination of still photography, 3D and motion
graphics, a captivating reveal was created in 3 weeks. The
video was released during the event to an enthusiastic
crowd and received tremendous accolades for its impact.
The CEO posted the video to Apptio’s blog in the days
following the event.