Drive down the highway and you'll see billboards all along the road. Turn on the TV and you'll be inundated with commercials. Click on your favorite website and ads will pop up along the side and top of the page. These are just a few examples of how you interact with marketing every day as a consumer.
But what you might not realize is that behind every pop-up ad and TV commercial is a highly crafted strategy that's trying to get you to buy a company's product or service. Businesses put a lot of resources toward marketing in order to communicate their message to potential customers. In this way, marketing goes deeper than just telling consumers about a product; it's trying to communicate the company's entire spirit. That's why marketing departments spend a lot of time trying to define a strategy that matches the company's missions and accurately communicates it.
In this course, you'll discover all that goes into developing a marketing strategy and seeing it to completion. This includes starting by examining the environment, identifying target customers, understanding the product or service, and getting that product or service to market, all of which happens behind the scenes, in addition to building ad campaigns that are seen by consumers.