Directed by Jack Schurman.
Art/Concept: Luke Rathborne
From VICE.com, "It feels like a long time since Luke Rathborne's EP, I Can Be One / Dog Years, back in 2011, and we've missed him. These days he goes by his last name only, and this laid-back, confident, new wave-meets-classic rock cut contains just the right amount of Nick Lowe and early R.E.M. (yeah, this is a good thing). It makes us wanna drive down some coastal highway. Also we're totally digging the video which tips its cap to early MTV (or public-access television), and was shot on VHS, deep in a dark basement in the Rockefeller Center.
Anyway, this song is lifted from his forthcoming album, Soft, produced by Emery Dobyns and co-produced by Gus Oberg and Strokes guitarist, Albert Hammond Jr. It's out on July 13, on DILETTANTE/True Believer, and you can celebrate this yay-moment with Rathborne at the record release party at the Knitting Factory. "
Anyone looking for an all-encompassing statement-of-purpose for SOFT, the hyper-caffeinated new record from Rathborne will find it in the first line of the second song when Luke Rathborne – chief songwriter and principle persona – hiccups, "Heard you gotta get it in motion." From that moment on, SOFT never stops moving bounding from one jagged-edged neo-New Wave song to the next, marrying the fast-and-loose ethos of The Ramones with the coiled neurosis of early Devo and the melodic ease of classic R.E.M. and Tom Petty. "The feeling of the record is incredible energy," says Rathborne. "Youthfulness, lust -- the feeling of breaking out of yourself, unchaining yourself, forcing yourself to be free."