An Olympic-caliber female mountain bike racer regularly steps onto a podium and is paid significantly less prize money than that of her male counterpart.
At the 2013 Specialized Catamount Classic Pro XCT, G-Form is challenging the social norm by offering a larger payout for the top 3 women to help raise awareness of the inequality and establishing equal pay in the sport.
Shot and Produced by Nic Coury - photographnic.com
G-Form - g-form.com
Catamount Classic Pro XCT - catamountclassicproxct.com
Specialized - specialized.com/us/en/hub/womens