Stanley, the flagship brand of the Stanley Black and Decker portfolio, has been recognized as one of the leading global hand tool manufacturers for the past 170 years. With its iconic products such as measuring tapes and utility knives, the brand is a staple on construction sites and in homes everywhere. In recent years, however, the brand has dramatically grown into new industries such as security, healthcare, infrastructure, and oilfield services, creating the need for Stanley to make a big new statement about who it is today.

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