The creatives at BBDO New York came up with a campaign that featured talking animals. Their concept was really out there and yet they decided to take it up a notch—what if every user could customize and make his/her own pet talk? Couldn’t we just let them upload a picture of their furry friends, click some buttons, and ta-daaa! – next thing you know your pet is talking to you? Nothing easier than that for us! A few nerdy get-togethers later, some late-night kebabs and a fair amount of programming hours into the morning, we came up with a tool that does exactly that. Also available on iPaw. And Android.