Product / Company: Pro:Voke Touch of Silver

Title: "Fairytale"

Agency: Sassy Films

Director: Stephen Lally

in May 2013, Stephen directed a commercial for Pro:Voke Touch of Silver and their Brightening Shampoo for blonde hair. After a PR cinema launch on Wednesday 5th June 2013 in central London, it debuted on UK TV. Stephen worked closely with the fantastic creative agency and production company Sassy Films on the fairytale-inspired ad - and it stars the model and singer Sara Skjoldnes.

The commercial marks Touch of Silver's first foray into television advertising, and will also be shown in Canada. At the same time, Stephen shot a series of sponsorship idents for the brand that will feature alongside Channel 4 and E4 programming.

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