Leveraging big data volumes to create online insight and bring clarity to the unstructured data from outside the organization is what Meltwater aims for with its unified platform. This presentation from Findability Day 2013 focuses on the business value that can come from using search technology in innovative ways and how Meltwater have had to work to demonstrate the business value from social media to other parts of organizations than marketing departments.
For more information about Findability Day, go to findwise.com/findability-day-2013
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