Consider this: Mobile marketing contributed $139 Billion to U.S. economy in 2012 and that number is set to rise to $400 Billion by 2015.
That’s right, mobile is an economic engine and will continue to stimulate U.S. growth as a vibrant and lucrative platform. According to the recently unveiled, “MMA Mobile Marketing Economic Impact Study,” in 2012, the mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy. By 2015, that number will rise to $400 billion!
The “MMA Mobile Economic Impact Study,” is first objective and comprehensive overview of U.S. economic performance across the mobile marketing industry.
Join Greg Stuart, CEO, MMA and principal researcher, Joseph Plummer, Ph.D., of mLightenment, and Columbia University as they deep dive into the MEIS report and unveil never-before-seen insights and research. Mobile is not just a marketing powerhouse but also an economic engine with unprecedented growth slated for the future.
After all, mobile converts every object into a medium and every place into an opportunity for a message.
Greg Stuart, Global Chief Executive Officer, Mobile Marketing Association
Joseph Plummer, PhD., mLightenment and adjunct Professor of Marketing, Columbia University
Original Air Date:
June 11, 2013