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June 3, 2013 /3BL Media/ Corporate Social Responsibility/ - Union Pacific Railroad announced May 29 a grant program for community railroad safety initiatives. Grants ranging from $500 to $5,000 will be provided to support initiatives that enhance railroad safety in Union Pacific communities.
Union Pacific is committed to working collaboratively with communities to encourage safe behavior around railroad tracks. The railroad’s new grant program furthers this commitment by funding initiatives that raise awareness of railroad safety and empower communities to be active railroad safety participants. The online grant application, available at UnionPacificCares.com, provides organizations the opportunity to explain how they plan to use grant funding, the safety initiative’s goals, who the initiative will reach and how success will be measured.
Grant-funded initiatives may include, but are not limited to:
School safety days
Community safety programs
Grade crossing education efforts
Law enforcement activities
Railroad safety advocacy
The grant program is part of the UP CARES public safety initiative that promotes pedestrian and driver safety through a variety of outreach channels:
Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.
“The UP CARES grants extend our safety commitment further into communities by providing additional resources to champion railroad safety,” said Lance Fritz, Union Pacific executive vice president – Operations. “While we have a wealth of existing company and industry safety initiatives, this is an opportunity for organizations to be creative and bring forward fresh ideas to address railroad safety in ways that fit their communities.”
For more information about the program, including the online application and an educational video about the grant program, visit UnionPacificCares.com.
About Union Pacific
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad links 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2007-2012, Union Pacific invested $18 billion in its network and operations to support America's transportation infrastructure, including a record $3.7 billion in 2012. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
Union Pacific media contact: Calli Hite, 402-544-3026 or email@example.com