To continue their shocking advertising for Hercules ice cream in Ukraine, Oglivy & Mather wanted to tell the epic tale of what would happen if our tongues rebelled against us. This story is a warning to all humans to treat your tongue right, before it treats itself.
Director: Timothy Kendall
DP: Klaus Fuxjager
Agency: Ogilvy & Mather, Ukraine
CD: Taras Dzendrovskii
Agency Producer: Irina Pigal
Production: moloko film, Czech Republic
Executive Producer: Karel Chvojka
Post Production: RUR, Czech Republic
Editor: Yuri Reznichenko