The Boots Christmas app made finding the right gift for the right person easy. Built for both iPhone and Android the app allows users to scan gift tags and then film a personal Christmas video greeting before attaching the tag to a gift. Other features of the app include a gift list, a gift ideas function and a barcode reader. Completed while working at M&C Saatchi London, the app got 171,999 downloads, number 7 in Apple's free apps and number 1 in Apple's lifestyle category. The app also helped drive 85.5% of new customers to the mobile site.

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