What are men truly made of when taken out of there daily lives and dropped into the great unknown? To find out, Heineken dropped Rikar from Spain into the ice cold world of Alaska. Legends aren't born, they're dropped. This episode is directed by Joeri Holsheimer. Check out the whole series at youtube.com/heinekendropped.

Client: Heineken International
Agency: Wieden+Kennedy Amsterdam
Creatives: Hugo van Woerden & Phlip Brink
Creative directors: Thierry Albert & Faustin Claverie
Production company: Wefilm
Directors: Joeri Holsheimer, Lennart Verstegen, Roel Welling
Producers: Tobias Wilbrink, Bas Welling, Bo Polak, Sara Nix

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