Question: Get It Done, a crowd-funding charity network, was in need of an online campaign to raise awareness for the brand.
Insight: Get It Done believes in helping people help themselves. So let’s help people raise awareness themselves too.
Concept: We launched ‘Get It Done in a day‘, an online live event creating 170 videos together with the local community to raise the funds needed for a school - all in a single day.
Damage: The project was funded within 12 hours, got tons of press coverage and helped establish Get It Done as a crowd-funding charity brand.
Role: We created the concept, worked in close collaboration with production house Czar to create the videos, and supervised the PR and social media strategy.