Creating a new line of product, even when you're a household name already, can be a daunting task. But when you have a great product, a great name, and a video....you're one step from closing the sale!!! This is a little clip we created for the Fender website...with an ode to "stop-frame" animation that was a lot of fun to create. Shot on the Sony EX-3 system and edited in Final Cut. This is not only great video for website use, but also is amazing as digital signage!!

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