We invited Ariel's Facebook Fans to send suggestions of surreal ways to stain Sabrina Sato's clothes. The best ideas became episodes of Ariel's Surreality Show, an online reality show which always ended with a happy ending: Ariel eliminating all the stains.
Agency: Agência Africa, São Paulo, Brazil
CD VP: Sergio Gordilho
Creative Director: Eco Moliterno, Alexandre Prado
Copywriter: André Pinheiro, Ana Luiza Cavalcanti, Alexandre Esposito
Art Director: Alexandre Prado, Alvin Shiguefuzi, Ilka Freitas