For many businesses, consumers are data points strung together to create a picture of a person. Consumers are targets, demos, followers, likes, and patterns of predictable behavior to be segmented and targeted.
But who are the people really? What are their hopes? Their fears? Their aspirations? Their ideas not yet imagined? Everyday Communispace collaborates with 1000s of consumers to help brands understand, engage, and get inspiration from consumers in profound ways. We hear their dreams, ideas and listen to their stories.
Meet Julie. This is her story.