Project: ODEON Optics
Client: ODEON
Innovate Consolidate
Partner: Jake Osman

Our survey showed 80% of cinema users found the cinema tickets hard to read in the dark when finding their seats. Our solution, ‘ODEON Optics’, a revamp on the old ticket design. The tickets are printed on acetate, allowing light to pass through the transparent material. They can also be used interactively through the QR code after use.

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