For the release of Lightroom 5, Tolleson and Adobe sought to create a signature identity to match the power of the program. While the goal was to work within the Adobe CC mnemonic language, the lettering had to employ light and photography in an ambitious form. Moreover, the final composition needed to elicit a sense of awe and disbelief without straying from the natural limitations of what could be captured in camera.

Video and Photography by Tolleson, 2013.
Music: Kopeika (et_) / CC BY-NC-SA 3.0

Adobe Lightroom 5 Case Study:

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