Elli IOANNOU’s work explores the concept of male beauty, the Adonis archetype and the sublime.

The videos of male subjects draws on aesthetics of fashion photography, exploring perceptions of masculinity and male identity in the 21st C , whilst the video dioramas are a subconscious response to the ‘sublime’ and explore notions of 'time and place'.

Originally exhibited within a group show -Elli’s works include videos projected within Federation Square’s historic Vaults’ exposed brick walls & digital photographic prints on circular plexi-glass.
Thus becoming design objects rather than traditional photographs.

CREDITS: concept, director & producer: Elli IOANNOU
Sound: Artist - Gas , Title - Pop 1
Music - Wolfgang VOIGT / published by - Kompakt Musikverlag licensed from - Kompakt
Talent: Jarek Nesterowicz
Stylist: Manuel Menini ©elli ioannou 2013 / All rights reserved.

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