The difference between a good and a great product are its details – those microinteractions that make up the small moments inside and around its features. Our latest Smart Salon explored this compelling topic with Smart’s Director of Interaction Design, Dan Saffer, Kristen Culp of Pebble Technology, Bill DeRouchey of GE and Karen Kaushansky of Jawbone.
Dan’s new book, Microinteractions provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. Facebook’s Like. Twitter’s Fail Whale. Ford’s SmartGauge ‘Efficiency Leaves’, Google’s logo doodles. These (and dozens more like them) are all examples of microinteractions that have become signature moments: small product and UX details that have become so iconic, they’ve become a highly valued, essential part of the brand.
This video clip is a discussion of how attention to microinteractions can take a product experience from good to great.
Smart Design invites thought leaders and industry experts to participate in Smart Salons to exchange perspectives on timely topics in the areas of design, technology and business.