Created for the Anthemis Innovation Playground, this film was used as an introduction to the day's session on digitally native finance. It asks the audience to question their preconceptions of the 'digital consumer,' when there is no longer a gender, age or geography common to this group. Because of this ever-growing group of digitally enabled and aware consumers, businesses need to consider their digital and physical presence as one. The answer is not just ‘digital’ - it is the clever convergence of online and offline experiences.

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