It's well known fact among industry leaders that rafting has lost it's luster amongst young professionals.
O.A.R.S. has a number of rafting trips in California within a short drive of the Bay Area and wanted to tap into the huge number of young professionals living there.

So we set out to connect with young professionals in an authentic manner. The Great American Weekend is a social campaign built around a story world of a group of friends from San Francisco and their weekend adventure in the Sierras.

Epic crane shots and grand imagery for this video? Nope not this time, there are already enough of those out there. This story demanded a raw style to emulate a personal road trip video. So we left all the fancy tricks in the office and went handheld for the most part ...add beer and fun people and get the Great American Weekend.

Find out more about this trip on our website:

Client: O.A.R.S.
Camera: Logan Bockrath, Matt Smink
Photographer: Tommy Penick
Editor: Logan Bockrath

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…