In the animation field, nothing has never been more innovative and experimental than MTV idents.
When our friends from Ditroit asked us to collaborate on this fantastic MTV Christmas ident we were all thrilled!
Right off the idea was to try our hand at something that had never been done before,to dare do something totally new. We wanted to push the boundaries of 3D animation beyond the limits, thus overturning the usual production schemes.
We started from a 2d frame by frame animation in which we exasperated the deformations and perspectives and then wepassed the ball to the Ditroit guys for modelling, shading and compositing.
The result has been something original and new, an animation with a flavour and physical materiality similar to stop motion, but with an absolutely contemporary aesthetic