Since March 2013 you may happen to see Alitalia’s new press campaigns. It’s the first appearance of a very new visual language designed for Italy’s flag carrier and will soon be applied to Alitalia’s full range of communication.
Have you ever noticed that airlines have in recent years all adopted a very similar, rather uninteresting communication style? Alitalia’s new visual language does away with the category’s standard codes, bringing innovation and a breath of fresh air and restoring the avant-garde style that first typified Alitalia.

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