Listrak has teamed up with Lyons Consulting Group to bring you an overview of how to get your online holiday strategy in place. We'll walk you through a checklist of key items you should be considering in preparation for the upcoming holiday season including:

- a review of 2012 industry holiday strategies, what worked and what didn't
- how to set goals, prepare for, and measure the success of your holiday email strategy
- top email tactics to improve your Open Rate and Click Through Rate
- examples on how others have succeeded in creating effective holiday marketing campaigns

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