Creative Social teamed up with Converse and Google+ for a next level trainer hacking competition, and the brief was simple. Do anything amazing with the free Chucks that will be given out to participating agencies.
Inspired by the Chuck Taylor blank canvas thought, we gave it a digital twist with Charged-up Chuck. We hacked a classic Chuck Taylor, add in social connections and dressed it up with lights. With a simple mobile app, anyone can send personalised illuminated patterns to the shoe. You can also choose from over 20 patterns, or create your own unique look with a little finger handiwork.
A true collective from OgilvyOne Beijing, Converse and Google+.