A companion piece to the McDonald’s Spicy Face Off campaign, this was supposed to introduce the 2nd challenger to the McSpicy Throne, The Peri Scorcher. Immediately, what came to my mind was to set it up like an old school Stephen Chow comedy scenario, where the champion is suddenly challenged by a total unknown in front of a big crowd, a sense of foreboding dread engulfing the atmosphere as the challenger appears. This is further emphasised in the follow-up piece, “McDonald’s Spicy Face-Off Final Winner”.
Agency: DDB Singapore
Client: McDonald's Restaurant
Director: Alan Cai
Producers: Alexis Krestin & Peter Tan
Editor: Jin Gui Liu