A list of words describing what "I want my work to be", als well as what "I don't want my work to be". It emerged to me, that in talking about design, words are used which can hardly be understood out of the design context. The designers lack of putting his visually based ideas in words makes him adopt words, empty them from their original meaning and to recontextualize them with their new design meaning. In opposing negative and positive adjectives of my own design vocabulary I try to make perceptible what those words stand for. Later they get repeated and assigned to different style categories, to make their meaning more and more concrete. Between the lines it is also an approach of loosely defining a design attitude I want to stand for.